Currently Available
Currently Available
Designing brands that mean something
Art direction · Brand strategy · Graphic design
Designing brands that mean something
Art direction · Brand strategy · Graphic design
Hi, I'm Victoria!
An Art Director and Graphic Designer based between the US and Ecuador . Throughout the last decade, I’ve worked with global agencies, boutique studios, and in-house teams, building brands that speak with purpose and look like they mean it. My practice blends strategy and storytelling with visual systems that resonate .From positioning and naming to campaigns, identities, and creative direction.
Hi, im Victoria!
An Art Director and Graphic Designer based between the US and Ecuador . Throughout the last decade, I’ve worked with global agencies, boutique studios, and in-house teams, building brands that speak with purpose and look like they mean it. My practice blends strategy and storytelling with visual systems that resonate .From positioning and naming to campaigns, identities, and creative direction.
Hi, I'm Victoria!
An Art Director and Graphic Designer based between the US and Ecuador . Throughout the last decade, I’ve worked with global agencies, boutique studios, and in-house teams, building brands that speak with purpose and look like they mean it. My practice blends strategy and storytelling with visual systems that resonate .From positioning and naming to campaigns, identities, and creative direction.
Designing brands that mean something
Art direction · Brand strategy · Graphic design
Currently Available
Email Me
Email Me
Carter’s design expertise goes beyond aesthetics—he crafts experiences that truly connect with users. A great collaborator and a problem-solver at heart
Gabriela
Vice President at Sunrite Farms
Carter’s design expertise goes beyond aesthetics—he crafts experiences that truly connect with users. A great collaborator and a problem-solver at heart
Gabriela
Vice President at Sunrite Farms
Carter’s design expertise goes beyond aesthetics—he crafts experiences that truly connect with users. A great collaborator and a problem-solver at heart
Gabriela
Vice President at Sunrite Farms
10+ happy clients
5+ years of experiences
40+ projects completed
Trusted by many
10+ happy clients
9+ years of experiences
40+ projects completed
10+ happy clients
9+ years of experiences
40+ projects completed
My creative approach
I guide each project as an open dialogue that begins with careful listening and grows from clear maps of insight. Strategy sets direction, design builds the system, and shared tools keep designers, writers, and developers aligned well beyond launch.
1
Discovery
Stakeholder interviews, field notes, and moodboard sprints map the real tension we’re solving.
1
Discovery
Stakeholder interviews, field notes, and moodboard sprints map the real tension we’re solving.
1
Discovery
Stakeholder interviews, field notes, and moodboard sprints map the real tension we’re solving.
2
Concept
Strategic territories, naming explorations, voice and messaging pillars form the brand’s spine.
3
Design
Identity systems, layout kits, and motion studies give the story a physical body—flexible yet precise.
4
Delivery
Brand book, asset library, and hands-on workshops equip teams to create consistently, long after launch.