I craft human-first brands that speak quietly yet resonate deeply
About Me
For over ten years I’ve worked as an art director, brand strategist, and graphic designer, moving between New York and Quito while partnering with teams all over the world. My practice combines listening and research with visual precision, turning early insights into identities, campaigns, and narrative systems that last.
I approach every project as a dialogue. First I map what people feel and need; then I translate that map into shapes, colors, words, and motion. Whether guiding an architecture studio toward a global voice, turning a single rose into a cultural statement, or giving a mountain-bike park its own narrative terrain, I look for the point where emotion meets structure.
Collaboration keeps the work alive. I’m comfortable leading in-house teams, embedding with agencies, or joining founders at the earliest sketch. The goal is always the same: build brands that mean something, perform with clarity, and outlive trends, leaving tools others can grow long after launch.
