The Challenge
As the new generation stepped in to lead Sunrite after 38 years, the brand faced the need to evolve from behind-the-scenes dealings to a more visible and coherent presence. My role as Art Director was to bring consistency and a unified visual language to all our communications.

The Insight
A rose is never just a rose. Through our campaigns, from Mother’s Day to Women’s Day and especially our flagship wedding campaign, we discovered that every petal can carry a story of emotion, journey, and the dedicated hands behind each bloom.